To Hispanics ViVO means life, and the 18 students on the marketing team had a strong appreciation for its meaning after literally devoting a semester of their lives to this product. The team had spent the past two days encouraging marketing and agribusiness professionals to taste life with ViVO, a vitamin- and mineral-packed coconut water. ![]() ![]() It was the final round of the 2004 National Agri-Marketing Association (NAMA) student marketing competition, and the University of Florida (UF) team was ecstatic to be among the final four. In just a few minutes the fruits of countless late nights and weekends in McCarty Hall, tough compromises, and foregone social lives would be decided. It was March 4, 2004, the Thursday afternoon we had been waiting for all semester. APA style: NAMA offers 'ViVO' experience for UF students.NAMA offers 'ViVO' experience for UF students." Retrieved from MLA style: "NAMA offers 'ViVO' experience for UF students." The Free Library.
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